Situated off Stratford High Street is another planned tall building for London's newest postcode, this time called The Collective.
Although this probably sounds like some variation of a Borg invasion, it's actually the name of the development company which the tower takes its name after.
Designed by PLP Architecture, the architect looked a number of different options for the brownfield site from 22 storeys all the way up to 40, which for the area is exceptionally tall, before plumping for a taller option which will have a final height of 112 metres with an adjoining block of 44 metres.
The scheme is designed to offer a mixture of accommodation including 7,962 square metres of live/work space or a total of 223 units, 214 serviced apartments, a 345 square metre restaurant on the second floor, and 648 square metres of so-called "incubator space", which is for smaller businesses such as tech-start ups.
Of all the uses, it is the restaurant space in the tower aimed at pop-up businesses which is the most distinctive thanks to its almost completely glazed walls compared to the rest of the structure. From here commanding 360 degree views of London, including the Olympic Park to the north and City to the west should be visible.
If approved the scheme forms part of a growing cluster of tall buildings that run from the Stratford Centre and then along High Street Stratford including the under construction 123 metre tall Broadway Chambers 100 metres to the east of the site, and the 90 metre tall Stratford Riverside on the far west of the High Street.